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Ben Eliass: The road to selling one razor and personal care product every three seconds
This year, Swedish shaving and personal care brand Estrid is estimated to sell 10 million products. We ask the co-founder and CEO to share his keys to success.
We highlight the leading innovations, product launches, science, and innovators within beauty and the creative sectors, in the Nordic region and beyond. We share the macro trends and marketing strategies to watch, and speak with the industry professionals to know of.
Reach out to us:
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How forestry by-products can make large-scale industrial cosmetic manufacturing more efficient
100 innovations that can transform beauty: As a founding member, Petro Lahtinen transformed the global packaging industry with Sulapac. Can he do it again with Lavliér’s wood-based skincare ingredients?
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The state of indie beauty in the Nordics in 2026 explained
Jenni Österlund on how leaving the world’s biggest beauty retailer for an emerging local indie brand felt completely natural, and the road to taking it to a global arena.
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After TFWA: REF Stockholm’s key to success in travel retail
Gustaf Aschan, Travel Retail Manager: “I think beauty brands have an opportunity to make product discovery simpler. We often know our products so well that we forget how much explanation a first-time customer needs. My view is that we should start with the customer’s question: “What will this do for…
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The latest developments in plant-based oils for personal care explained
Lisette Townsend, AAK Personal Care: “The next major shift is already underway, namely the move away from broad claims to data-driven proof points, covering both sustainability and technical developments.”
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Li Edelkoort: I hope we’ll soon reach the era of unnovation
Is the next generation of wellbeing also about what we put on our body? Leading trend forecasting duo Li Edelkoort and Philip Fimmano share the rise of natural materials and the dream beauty client, including the opportunity to make an icon even more iconic.
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The big contradiction in niche fragrance, explained
What did niche mean ten years ago compared to today? Swedish Dubai-based fragrance entrepreneur and company leader Forat Al Haider explains the rise of Arabic fragrances, and a market overview of where independent fragrance is heading.
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What if recycling of plastic and polyester didn’t turn them into lower-grade materials?
100 innovations that can transform beauty: “The objective is to bring it back to its original building blocks and keep the material in a closed loop,” says Benoît Grenot, CEO, CARBIOS.
