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The rise of active recovery in wellness, and how your brand can benefit from it
We visit a highly advanced recovery studio to get the latest developments on what the end consumer is looking for, straight from the source.
We highlight the leading innovations, product launches, science, and innovators within beauty and the creative sectors, in the Nordic region and beyond. We share the macro trends and marketing strategies to watch, and speak with the industry professionals to know of.
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Male TikTok users now buy more skincare than females, executive shares
Liv Sandberg, Regional General Manager, Global Business Solutions at TikTok Central Europe & Nordics, dives into the platform’s latest consumer analysis and what is set to happen next.
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Will the future supplements be liposomal?
Focusing on female biology and what the women’s body needs, L’aura aims to disrupt a buzzing sector full of challenges and market opportunities – with its own twist.
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Laura Rudoe: “Natural” on its own is no longer enough
The significant progress that the Evolve Organic Beauty founder sees is in areas like bio-fermentation, peptides, ceramides, and skin-protective ingredients.
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Where are we heading in premium supplements?
Health Royals’ Ebba von Geijer: “I think supplements will start to be judged more like other categories — just as consumers are willing to invest in quality in fashion, design or cars, they are also becoming more selective about what they put in their bodies.” Health Royals is a Swedish premium brand for women’s health,…
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“Stores are now the most under-leveraged asset in retail”
How can beauty brands improve its customer journey? As head of the company behind the most comprehensive evaluation of retail in Europe to date, Kasper Holst delivers the latest findings.
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How to communicate hair successfully in 2026 when “a lot of campaigns become interchangeable”
Why are so much hair marketing so polished and over-explained? Swedish heritage brand Björn Axén’s new Creative Director asked himself when accepting his new job. Here’s what he did differently.
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How to create fibre-based closures at cost parity with plastic alternatives
100 innovations that can transform beauty: Supported by several of the world’s leading lifestyle companies, Blue Ocean Closures has cracked the code for the next-gen conscious applications. The next wave in beauty, the brand suggests, may come from combining aesthetics and consumer experience with actual recyclability, lower-carbon materials, and smarter manufacturing economics.
