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Calling out to the Swedish beauty industry!
This spring, Svenska Institutet will create the very first toolkit about Swedish beauty and why it’s so special, and I’m excited to share that I will be in charge of making it. Now, I want to reach out also outside of my own network. So, who shall I talk to, to get the right insights?
We highlight the leading innovations, product launches, science, and innovators within beauty and the creative sectors, in the Nordic region and beyond. We share the macro trends and marketing strategies to watch, and speak with the industry professionals to know of.
Reach out to us:
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What’s behind Olaplex’s record-breaking product claims
Record levels of consumer scrutiny call for record promises about what the products can deliver. Importantly, Education Manager Collette McGee states, they’re both third-party verified and feel authentic.
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The road to removing microplastics in the next generation of SPFs
Josefin Liljeteg, Chief Innovation Officer at leading Scandinavian manufacturer Hartford, shares the takeaways after initiating a huge project to reformulate, targeting clients who want to stay ahead of the game. And they are many.
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Merit, what’s behind the “intention” tagline?
There is a lot of pressure for brands to keep up with the fast-paced environment by constantly introducing newness, Merit CMO Aila Morin states. Do we see the needle turning?
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“Swedish consumers value thoughtful design, technical skill, and honest performance”
Sales Director Europe Chantal Sanders on Australian haircare brand O&M’s first push into Swedish retail. “I think it’s a highly informed, discerning market where consumers and professionals prioritise sustainability, transparency, performance, and craft, creating strong opportunities for purpose-led brands.”
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This partnership enables traceable leather back to the farm
With every hide, a code of 5 digits can really show where the new pair of premium slippers comes from.
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“If the industry wants resilience, we have to think in decades rather than seasons”
Home-textile entrepreneur Alexander Hars shares challenges when implementing regenerative organic cotton in a supply chain, and the differences it makes at the fields in India when moving from theory to practice.
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Iman Khalaf: Unisex has long been mispositioned
The founder of Nõberu about bringing a Nordic haircare and beauty brand to a global market.
